This project brief is designed to allow you to provide the Marketing Communications Department with all of the necessary information needed to complete effective marketing materials in a timely manner. Please complete this form with as much accurate and complete information as possible. Any missing information will delay the project timeline. There may be a need for a meeting to occur in order for the Marketing Communications Department to fully understand the scope of the project. In that instance, you will be contacted and a meeting will be scheduled. Timelines are determined based on the scope of the project. Please allow a minimum of 1 week for the completion of any marketing project. If you have any questions or experience problems with this form contact the Marketing Communications Department at firstname.lastname@example.org.
What are we doing?
Why are we doing it?
What key message(s) does the piece need to communicate? Please list the messaging points, in order of importance, that should be used to develop copy. You may also provide the copy here or upload a file below.
What is the desired visual tone/manner? You can upload any desired images or examples below.
List any and all marketing and communication materials that will need to be created for this project. This may include, save-the-dates, eblasts, website presence, invitations, RSVP cards, any signage, etc.
List the any and all due dates for each separate marketing material requested.
List the names of those stakeholders who need to review and provide final approval.